Facebook IPO -- the battle begins

In any stock where the bulls and the bears are battling fiercely for supremacy, there will be a media battle.

Sometimes there is a security analyst battle as well.

Just Google the news on Facebook and see it in action. For example, it is reported recently that most users do not trust Facebook, 57% never click on ads, etc, etc. etc.

Why didn't this come out before? There was no economic incentive.

While one article compares Facebook to Google unfavorably for Facebook, another says Facebook is better than Google.

And so on.

Who do we believe?

Us!

We make a spreadsheet of valuations based on key metrics, revenues, profits, growth, and in this case number of users. This spreadsheet compares the deal we are looking at to those already trading.

Having done the quantitative analysis, we can do the qualitative analysis, tearing into the business model, the competition, the management and whatever else we deem relevant.

We are then ready to judge for ourselves.

Will give you a list of IPO factors to look at later.